FREQUENTLY ASKED QUESTIONS
WHAT ARE CLICK FUNNELS?
Click Funnels is a one-dimensional, purpose-driven website. It's highly effective when selling one specific product or service. It can also be used as a lead generator but is a shortcut website that puts the consumer in the direct sales process.
WHAT ARE DIGITAL ASSETS?
A digital asset is any good or service done within the digital realm that provides value. This could range from a social media page to video production or even to an app. It is any form of digital technology that holds value in the marketplace.
WHAT’S THE DIFFERENCE BETWEEN A MARKETING CAMPAIGN AND AN ADVERTISING CAMPAIGN?
A marketing campaign is a long-term based strategy that incorporates organic and searchable campaigns. This would also include the overall feel and touch of your branding and typically is not a paid strategy. It can also include static and video content.
An advertising campaign Is a shorter-term strategythat implores digital or prints targeting techniques. Typically these campaigns would require an ROI (Return on Investment) measured only in aquistions.
WHAT ARE "PAPER CLICKS"?
Paper Clicks is an advertising strategy where we pay for every time a customer or client clicks on our ad. The cost per click is determined by how popular the search phrase or term we are targeting is.
WHAT'S MY TARGET MARKET?
Your target market is the group of people who are most likely to buy your product without the need for advertising. These individuals are typically your best customers and can be found before making market analysis.
HOW DO I CREATE AN EFFECTIVE MARKETING PLAN?
To create an effective marketing plan you need to have the following: Product, Promotion, Purpose for Urgency, Selected Audience, Frequency of Distribution, and Advertising Budget. Typically these can include themes, but how you word your promotion is vital to the success of your sale.
WHAT IS THE BEST CHANNEL FOR GENERATING QUALITY LEADS?
Every Channel has its benefits when targeting potential customers. But before you can decide on the channel to use, you have to determine your audience. If you are a B-to-B business, then LinkedIn, Youtube, and Clubhouse are your best choices. If you are a B-to-C then Facebook, Instagram, and TikTok are your cocktails of platforms!
WHAT IS THE BEST PLATFORM FOR GENERATING QUALITY LEADS?
Again, every Channel has its benefits when targeting potential customers. The audience will completely determine platforms from age to gender and everything in between. If you are looking for guaranteed leads who are further down the sales process then Google Ads is the best option. You will pay 3-5x more than advertisements on social platforms.